Its a new Nascar season, and that means new hero cards for most of the sport’s top teams! Just like last year I’ll be doing my “Hero Card Project”, sending out requests for “hero cards” to virtually all Nascar teams big and small. Here’s my process (feel free to steal it!):
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| Example of the front of a hero card-- the back would have info like a quick bio on the driver, a 2022 schedule, and an "about us" on the sponsor. (courtesy Team Penske) |
“0.”) Figure out what a “Hero Card” is—its a large glossy card distributed by teams, usually for autographs or sponsor events, with a picture of the car and/or driver on one side, and pertinent statistics on the other.
1.) Get a list of addresses for teams/drivers you want for hero cards. Almost all teams simply take requests at their race shops, but a few request that any requests be sent to a PO Box.
2.) Get some 9”x12” manilla envelopes and Self Address Stamp(ed) Envelope (SASE) them. Obviously put YOUR address on the front and center, and put 3 “Forever” stamps in the top right (you might be able to get away with two if you’re requesting a single card. Also, you might want to consider four if you’re asking for a large volume of cards from a single source). Its also best to put “Do Not Fold” somewhere on the envelope.
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| Virtually every driver and team has Hero Cards--in some cases they're the best souvenirs you can get for smaller teams and more obscure racers--and they're free! |
3.) (optional) Write up a very short letter requesting hero cards for the 2022 season. If you only want them from one or two drivers, make that known.
4.) Fold the manilla SASE and short letter and put them in a standard letter-sized envelope. By using a regular envelope you SHOULD only need one “Forever” stamp.
5.) Address each envelope as needed to each team.
6.) Put 'em in the mailbox!
I’ll be sending MINE out this upcoming week—who will respond first? Who will have the coolest-looking hero cards? Who will throw in goodies like autographs or swag? And who will it turn out I have the wrong addresses for? Stay tuned!
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