Responding definitively to rumors that Nascar would was being shopped for sale, CEO and Chairman Brian France confirmed that he has placed the sanctioning body for purchase on popular online auction website Ebay.
“We’re always looking at possible business opportunities at Nascar, be they sponsors, supplier, or even purchasers”, France said from his offices in Daytona Beach. “Ever since the rumor was floated that Nascar could be sold, we’ve seen a lot of interest from people wondering if Nascar would be sold.
“I felt that the best way to properly gauge interest, not to mention to get a proper valuation, was to let the open market decide on Ebay.”, France said.
France appears to have placed the multimillion-dollar property—which would entail Nascar’s brand, intellectual property, various sanctioning agreements, and lucrative broadcasting contracts—for sale as a traditional auction sometime late Tuesday Night. France, using the user name of “BFRacer”, has a feedback rating in of 89, with most of his positive comments coming from various diecast collectable sales over the past few years.
“We believe heavily in the free-market enterprise here at Nascar”, France said. “So what better way to see what we’re worth than to let the free-market decide? That’s what makes this country great—that, and any buyer would be able to take advantage of local municipalities offering tax breaks for race dates.”
Currently no one seems to have reached France’s minimum asking price, although there was briefly a bid placed from “F1DaddyBern” which turned out to be a hoax.
When asked if Nascar chose to use Ebay due to Ebay Motors’ heavy presence during Nascar on Fox broadcasts, a surprised-looking France responded “They do that? All the better then!”