In an attempt to broaden its appeal amongst race fans, Special Protective Advance Defense Department Detachment (SPAD3) Racing has implemented a new “fan outreach” program to cultivate its fan base.
“We’re not like any other race team—we’re new, we’re based in Northern Virginia, our driver’s a robot”, said team principal Kent Simms, “but we still want to have a robust and passionate fan base. That’s why we’re encouraging fans to reach out to us through our public relations partners.”
Fans are encouraged to call, text, or email their favorite aspects about the team—even things the team can improve on.
“Believe us, there’s plenty that we can improve on, especially on the public relations side”, Simms said. “So fans can send us what THEY’D like to see from us—giveaways, Twitter shoutouts, selective annihilation—the usual. All we’re asking is for fans to give us their names, locations, and social security numbers.”
Veteran crew chief Mike Henshaw has voiced his support for the program.
“I mean, usually we have fans and sponsors join us on pit road before the race”, Henshaw said, “but here, its just me, the robot (driver MOXOC) and like a dozen guys in suits. I guess the higher ups want to run things their own ways here.”
To submit YOUR suggestions, visit the official team website at SPAD3.com today.