Just three races into the 2021 Nascar Cup season we’ve seen two wild races and two first time winners. A bit further back in the pack, however, new team Live Fast Motorsports is attempting to make a different kind of impact—running a different paint scheme in every single race this year.
We’ll be running our third different paint scheme for our third different sponsor this weekend at Homestead (Miami Speedway), which is a heck of a way to start the year”, said team spokesman Oliver Butters. “We’re so grateful that we have so many fantastic companies willing to join our quest for history, cluttering up Jayski’s 2021 Paint Schemes page in the process.”
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| 1/36th of this year's possible diecast inventory (courtesy Jayski) |
The team, co-owned by BJ McLeod and Matt Tifft, debuted this season rising from the ashes of GoFAS Racing. While competing for wins would be a tall order for any new team, the Live Fast team has found a way to hopefully stand out from the crowd.
“There’s a lot of new teams this year—23XI Racing has Michael Jordan, Trackhouse Race Team has Pitbull—but we’re looking to make our mark by showing up every week with a different-colored car”, Butters said. “And while we might not have a celebrity co-owner, BJ was quite a legend in his middle school gym class basketball games, and Matt’s been know to drop a bar or two—he’s a real man of the streets.”
Live Fast has been working with its various sponsors to help them achieve their goal of 36 different liveries in 2021.
“Keen Parts is one of our biggest supporters, and they have multiple races with us this year”, Butters explained. “So we’re working with them to have a few different branding images on the hood. From Keen to Corvette Parts to a possible tie-in with The Family Circus, there’s lots of great ways to change things up.”
Butters later explained that The Family Circus was created by Bil Keane, and that the Keane/Keen coincidence was, in fact, funny.
“This is the kind of thing that your average person won’t appreciate, but years down the line, they’ll see what we were trying to do”, Butters said. “It might take a decade, but people will look at what Live Fast did in 2021 with all its sponsors like a Cristo art installation or that one weird Peter Max Dale Earnhardt car.”
Team co-owner BJ McLeod was unavailable for comment as he was busy greasing up his hair.