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Its not like I could do worse than him
An Open Letter to The Good People at MillerCoors:
Hello to some of my favorite brewers in America (well, besides Paul Molitor). As sponsors of the Nascar Pole Award, through your Coors Light brand, I'm sure you're ecstatic with the exposure you're getting through Daytona pole winner Danica Patrick. Danica is the first woman to win the Coors Light Pole Award, but that means that there's a change that needs to be made.
You MUST introduce a MISTER Coors Light to go along with Miss Coors Light.
Women presenting various awards to drivers is a tradition as old as Nascar itself. From the beauty queens of the 60's to the various Miss Winstons of the 80's to the Miss Sprint Cups of today, women have long been used to promote products in motorsports. But these made sense since virtually every winner was a man.* Now we have a woman capable of winning major awards--shouldn't a man be giving her those trophies?
Who should become Mr. Coors Light? Well, instead of going the male-model route (which didn't exactly work with David Stremme), I'd suggest going with an enthusiastic race fan and long-time consumer of your product.
That's right--Me!
As the first-ever Mr. Coors Light, I will be glad to promote your product nationwide at all sorts of different venues--bars, liquor stores, race tracks, you name it. I'll communicate with fans, posing in a skin-tight firesuit for pictures while giving out coupons for discounted 30-packs. And you don't have to worry about me bringing the "snark" to the Mr. Coors Light Official Blog--thankfully I have no qualms about completely selling out to corporate America.
So there you have it--a great idea for a great step forward with a great candidate for the job. I await your reply.
*--Yes, Danica has won before, but that was in the IndyCar Series, where the most-visible product-placement in Victory Lane is a hideous Firestone mascot who is most-adept at scaring small children.
Sincerely,
Mike Mackler
www.spaderacing.com