FOR IMMEDIATE RELEASE (Boogertown, North Carolina)
Much like NASCAR, the tobacco industry is one that is constantly changing, with new technologies aimed at adapting to an ever-evolving customer base. Monday Cigarettes is no exception, having recently entered the e-Cigarette “Vape” market. And soon, MonVape will allow its customers to experience a race weekend like never before, with a custom 52 Pickup Racing flavor of Vape cartridge.
“The MonVape program is one near and dear to us here at the Monday Tobacco Company”, said Edgar Jacobs, Director of Marketing at Monday Cigarettes. “And so is our sponsorship program with 52 Pickup Racing. Because just like racing, vaping is technologically advanced, embraced by the forward-thinking, and highly addictive.”
“I honestly have no idea how they did it, but they did it”, said T.B. Dee, driver of the #52 MonVape Racing Flavor race car. “I took a ‘hit’ from a vape pen and it was like I was at the track. The smell of burning rubber, the aroma of gasoline, the cool breeze from cars wooshing by. And they even made it so when you puff it, it makes a little noise like a tire gun on a pit stop!”
“Our customers are always looking for new and exciting ways to enjoy the great taste of Monday-brand tobacco, and vaping is just the latest one” said Jacobs. “The MonVape project is just another way to make sure our customers stay with us for a very long time. Well, not TOO long, of course.”
QUOTES: “Smells like racing, tastes like racing, sounds like racing—and when I’m vaping in a long line at the drive-thru before dinner, it even looks and feels like racing for 52 Pickup Racing!” —T.B. Dee, driver of the 52 Pickup Racing Monday Cigarettes race car.
“We’re always happy to promote new products for our primary sponsor, Monday Cigarettes. Especially since they pay for the new vinyl wraps.” —Luther Bonin, co-owner of 52 Pickup Racing.
ABOUT 52 PICKUP RACING: 52 Pickup Racing is NASCAR Cup’s newest race team. Based out of Boogertown North Carolina, the team employs up-and-coming driver T.B. Dee and hopes that MonVape’s next innovation is Martinsville Hot Dog Flavored.
For more information please visit the 52 Pickup Racing website at www.52pickupracing.com
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