Shortly after being announced as the new driver of the renumbered #5 car for 2021, Hendrick Motorsports announced Chevy Bads as its first sponsor for Kyle Larson.
“We’re proud to continue our relationship with GM and Chevrolet”, team owner Rick Hendrick said at today’s press conference. “Our Chevy Goods schemes have looked great on the 88 car this year, and the Chevy Bads colors will look great on the 5 car at the 2021 Daytona 500.”
“The products and services offered by Chevy Bads are really something”, Larson said. “From Gotdamn Polishes to GTFO to Truck Villain, they really have it all for today’s masochist motorist.”
Similar to the Chevy Goods agreement for this year, the sponsorship is expected to be in the form of a “licensing agreement” that will allow flexibility to add for partners.
“From Valvoline to Lllllumar, we have some great partners for Chevy Bads to join next year”, said Hendrick. “We know it’s a bit of a leap of faith, but once Kyle’s won three of the first five races, don’t come whining to me.”
Larson is expected to prepare for the 2021 Daytona 500 by running in the far more important Chili Bowl.