In an attempt to drum up interest in the sport in smaller markets, Nascar announced today that they will begin running untelevised “House Show Races” midweek starting later this season.
“We’ve been working in bigger media markets for years—Los Angeles, Detroit, Dover—but we rarely get the chance to run in front of smaller, more-intimate audiences”, Nascar spokesman Scott Tronson said in a prepared statement. “With our new so-called House Show Races we’ll be able to show mid-sized markets what Nascar is really all about.”
Taking a page from pro-wrestling, the House Show Races will not be televised, giving incentive to those in the area to attend the race.
“We can save a lot of money by not having to prepare the facilities for broadcast”, Tronson explained. “Besides, our media partners FS1 and NBCSN said their midweek schedules are already filled with auto auctions and sports gambling shows.”
To those who will get the chance to see Nascar in this new format, you can expect a different “show” than what you normally see on TV.
“Of course not every driver will be able to participate in every race, and they’ll be non-points events”, Tronson’s statement read. “However, we plan to introduce a new Intercontinental Points Leader championship for our drivers to chase—just wait till you see Michael McDowell and Daniel Hemric beating and banging for the lead at Gateway!”
When reached for comment, acting Nascar Leader Jim France declined comment.