In their first race as a primary sponsor of a Nascar team, retail chain Matt Kenseth 500th Start has reported record sales and consumer interest.
"This was our first time sponsoring a Cup car--or any car for that matter, and the response has been overwhelming", said Matt Kenseth 500th Start director of marketing Jeff Gallagher. "We pride ourselves on being one of America's leaders for hardware supplies, and this sponsorship is really letting us get our name out there."
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| Same color as Terry Labonte's hair! |
The company, which, as stated above, deals mostly in hardware and home improvement implements, was a partner this week with tool company Husky. Running the store's trademark silver colors, stores nationwide reported an increase in foot traffic shortly after today's Sylvania 500 started.
"Our company has always strove to reach the needs of the consumer, ever since we were founded in 1978 by J. Thaddeus Matt-Kenseth VIII. We hope that all our new customers will find our selection, service, and prices to be the best around."
This has been a year of firsts for major retailers becoming involved in Nascar. Levine Family Racing's #95 car has been emblazoned with the logo of Red Paint Inc. for most of the season, while both the 33 & 40 cars of Circle Sport Racing have featured I Think That's Supposed To Be A Forest-Fire on the entire car.
Despite the satisfaction Matt Kenseth 500th Start has taken in their involvement, not all sponsors were happy today at New Hampshire.
"I'm really disappointed that Nascar has made the rulings it has after the events at Richmond", said an unidentified executive with 5-Hour Energy. "The fact that they penalized us for spinning out makes no sense. I mean, Travis Pastrana does that every week, and Bizarre Neon Colors NEVER gets in trouble."