Pages

Junior's New Sponsor

The face of your company!

Rick Hendrick has been dropping hints for days now that he has a multi-year sponsor lined up for Dale Earnhardt Jr.  In addition to taking his own sweet time (which is always a good sign--hey, maybe Forward Air is finally ready to sponsor that second Morgan-McClure car!), Mr. H has informed us that the sponsor will be new to Nascar.  So who is it?  Here's our best guesses:

Revo/DaleJrFootwear:  Though I don't know much about the company itself, I've been seeing their ads online incessantly for the past few weeks.  And considering that I have wide enough feet that most shoes don't fit me--and that I'm not a Dale Jr fan--it seems like their marketing department has enough mismanagement and lack of oversight to fight right in with Nascar.

Cabela's:  The outdoor superstore is a major competitor of Nascar mainstay Bass Pro Shops and a favorite of the guys who used to beat me up in middle school.  And no, I didn't bother to check to see if they sponsored someone 10 years ago, so there.
Enjoyed in the back alley behind
Dover Downs for decades!

Night Train:  Strangely enough, none of the E & J Gallo Winery fortified wines have ever sponsored a car.  Amongst the Nascar elite, Dale Jr. would seem to represent their target market best--sullen appearance, unkempt beard, and keeps to himself.

Brach's Candy:  Finally, a way for all the Kyle Busch-haters to put their money where their mouth is by buying an alternative to M&M's.  And besides, if you have to spend $5,000,000 more per year to sell a dozen more pounds of candy corn, don't you make that move?

General Motors LLC:  No they haven't--that was Motors Liquidation Company.  Remember when Dale Sr. ran that black MLC Goodwrench Plus paint scheme?  Man, those were the days.

Oscar Mayer:  Nope, they haven't sponsored a race team yet.  And yes, we'd all be waiting for a Weinermobile special paint scheme.  But let's be honest--Dale Jr. DOES look like the kind of guy who'd eat bologna straight from the plastic package, doesn't he?