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| The face of your company! |
Rick Hendrick has been dropping hints for days now that he has a multi-year sponsor lined up for Dale Earnhardt Jr. In addition to taking his own sweet time (which is always a good sign--hey, maybe Forward Air is finally ready to sponsor that second Morgan-McClure car!), Mr. H has informed us that the sponsor will be new to Nascar. So who is it? Here's our best guesses:
Revo/DaleJrFootwear: Though I don't know much about the company itself, I've been seeing their ads online incessantly for the past few weeks. And considering that I have wide enough feet that most shoes don't fit me--and that I'm not a Dale Jr fan--it seems like their marketing department has enough mismanagement and lack of oversight to fight right in with Nascar.
Cabela's: The outdoor superstore is a major competitor of Nascar mainstay Bass Pro Shops and a favorite of the guys who used to beat me up in middle school. And no, I didn't bother to check to see if they sponsored someone 10 years ago, so there.
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| Enjoyed in the back alley behind Dover Downs for decades! |
Night Train: Strangely enough, none of the E & J Gallo Winery fortified wines have ever sponsored a car. Amongst the Nascar elite, Dale Jr. would seem to represent their target market best--sullen appearance, unkempt beard, and keeps to himself.
Brach's Candy: Finally, a way for all the Kyle Busch-haters to put their money where their mouth is by buying an alternative to M&M's. And besides, if you have to spend $5,000,000 more per year to sell a dozen more pounds of candy corn, don't you make that move?
General Motors LLC: No they haven't--that was Motors Liquidation Company. Remember when Dale Sr. ran that black MLC Goodwrench Plus paint scheme? Man, those were the days.
Oscar Mayer: Nope, they haven't sponsored a race team yet. And yes, we'd all be waiting for a Weinermobile special paint scheme. But let's be honest--Dale Jr. DOES look like the kind of guy who'd eat bologna straight from the plastic package, doesn't he?